Last evening, working with a group of prospective advertising students, I was reminded of the cheerfulness that flourishes around people who don't think about the wrong things.
All of the students want jobs in the advertising arena, all have different skills, and different desires.
But all have one thing in common - they are determined to succeed, and they are going hell-for-leather to develop the skills that they will need to make a difference.
We ran through an exercise in Creative Thinking using the Swine Flu outbreak as our barrier, and a Travel Booking Agency as our "client".
The task, how to sell 10,000 tickets in two days given the world-wide possibility of a pandemic.
After working through the structure of the brief - who are we talking to, where are we in their minds, what are we trying to achieve, what is our promise, etc., we all decided that the best way to "face down" the potential threat was to look it squarely in the eye with a line like "The Swine Flu is coming, fly away now to (destination)", or "Beat the Swine Flu in Bali".
The point is, they were not scared to confront the issue, and try to work out a communication message that might get traction to satisfy their client.
They were not in the dark with a negative attitude, they were in the light of positive, creative energy, looking for solutions rather than wallowing in despair.
Find the light - find things to be positive about, focus on doing good things with plenty of energy, and infect all those around you with the "positive attitude flu"!!!!
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