Thursday, April 30, 2009

Tourism Industry in the pits

With the WHO on the verge of declaring Swine Flu a "pandemic", is it any wonder why business confidence is low to invisible?
Take the Great Barrier Reef Islands and Resorts - the heart of Queensland's Tourist Industry.
When they are not leaving their guests out on the reef by accident, they have to face down Cyclones, Oil spills, financial meltdowns, and now a massive travel scare.
When you talk to Owners, Employers, and Employees, they are all full of the joy and pleasure of working in one of the great holiday destinations in the world.
When you talk to any of the very few visitors that are enjoying the sunshine and hospitality they all say the same thing - fantastic, best place on earth to verge out and enjoy yourself.
But when you read the Trade Press or newspapers, it's all doom, gloom, and despair.
Visitor numbers are down, businesses are closing, Island Resorts are going bankrupt.
The interesting fact is that every time the world economy slows down somewhere all of these business issues hit the limelight.
Sometimes even in good times.
Business goes in cycles. Good times, not so good times, and sometimes even really bad times.
But if the Industry just looked up at the blue sky that covers the Islands 345 days of the year, things could change.
People tend to gravitate towards positive vibes, leadership, places where happiness and fun are in abundance.
No one wants to pay for grey.
Look up. Find the light. Let the positive attitudes that created the Great Barrier Reef Resorts and Holiday destinations fuel a recovery centered around people having fun, enjoying themselves, and taking advantage of the great value for money these times encourage.
One look at a photo of a sun drenched beach should do it - why wait?

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