There is always light at the end of the tunnel

Getting around Town lately, knocking on doors, trying to set up meetings, and generally be "around" and "seen", it became obvious that a very big component of the current crisis of confidence is all the silly stuff people pass on to one another in idle chat.

What starts out as a short headline on CNN "GM may file for Chapter 11" after several conversations turns into "GM's gone broke, the Dealers are owed billions, and no one is going to support their cars and trucks".

Experience tells us that what is reported in near-real time via the Web is often inaccurate, unverified, and started by insider leaks.

The damage of this process is that a huge swell of negative opinion forms around the lack of detail, often making finding a solution even more difficult, because now the already stretched resources of the target Company are diverted trying to stop or slow the rumour mill.

What is being attacked is people's confidence.

The reality is GM, like may other companies, is in trouble.

The best outcome for the Industry is for GM to find a viable solution that allows its Dealers to regain their pride in their product, and the GM Owners of the world to maintain or regain their pride in owning a GM vehicle.

All GM needs to do is turn on the light - find out what has worked really well in the past, and do more of it.

Ask existing GM owners to talk up their GM experience, not live in fear of something Bad happening.

It's always about attitude.

As a well known football coach said, "give me a team that can play, but has a lack of belief in themselves, and I'll give you a champion team."

Change your attitude and you change your potential.

Believe.

Last week one of my Communication Students gave me a essay by a Marketing guru - the essence of which was the
"Say, Do, Confirm" triangle.

That's it in a nut shell.

Say you will be positive - be positive - and check frequently that you are being positive.

In the case of GM, if you own one of their fine cars, then the next time you hear someone bagging the company, tell them about the good times you have had in your car.

Reinforce the positive aspects, negate the smelly bad idle chat stuff.

And find the light.

We are still running free workshops for small to medium businesses every week, to help them sort out a positive go-forward strategy in these difficult times, and so far of the 234 that we have completed, 231 are starting to work their way out of the gloom.

3 of them have made bold moves and are now trading as if the "R" word was a myth!

If we can help you find the light, drop us an email.

We can only be successful if you become successful.

nobarriers88@gmail.com